Put your brand behind
work families can feel.
Rising Roots Initiative partners with businesses that want more than logo placement. Your support helps fund free youth soccer access and community programming while helping Rising Roots build future scholarship and transportation-access initiatives across the Des Moines metro.
Local visibility tied to measurable community work.
Our partnership model connects business support to real community touchpoints: Junior Roots Clinics, Capital City Roots FC matchdays, family-centered events, digital content, equipment drives, and future program funding.
A meaningful entry point for businesses of different sizes.
Annual partnership levels range from neighborhood-business support to a single presenting partnership. Benefits scale with the level of investment and may be customized around business goals and program fit.
Community Partner
- Business name listed on the Rising Roots partner page for the partnership year.
- Quarterly general partner recognition through Rising Roots social channels.
- “Proud Community Partner” digital badge for your website, email signature, or storefront.
- Year-end impact summary showing how community support was used.
Bronze
- Logo and link on the Rising Roots partner page for the partnership year.
- Logo placement on a Rising Roots program banner when produced and used.
- Recognition at one Junior Roots Clinic or designated community activation, subject to event availability.
- Two dedicated social media features per year through Rising Roots and Capital City Roots FC channels.
- “Proud Community Partner” digital badge.
- Year-end impact summary.
Silver
- Logo and link on the Rising Roots partner page.
- Logo placement on selected Junior Roots clinic or event materials when produced.
- Named recognition for one free Junior Roots Clinic or agreed community activation.
- One on-site activation opportunity, subject to venue approval and available event space.
- Two dedicated sponsor social features per year plus recurring partner recognition.
- Year-end impact summary.
Gold
- Priority logo placement on selected Junior Roots clinic and event materials when produced.
- Logo and link on the Rising Roots partner page and applicable program signage.
- Title sponsorship of one designated Junior Roots community event or agreed activation.
- Named recognition for up to two free Junior Roots Clinics per season.
- Matchday recognition and one on-site activation opportunity, subject to venue approval and event availability.
- Featured business profile plus recurring social recognition during the partnership year.
- Year-end impact summary.
Premier Partner
- Named sponsorship of one Rising Roots program pillar as that program is funded and launched.
- Named sponsor of the full Junior Roots Clinic series for an agreed season.
- Priority logo placement on applicable youth-program materials, signage, and the Rising Roots partner page.
- Matchday recognition and activation opportunities, subject to venue approval, available space, and the written agreement.
- Dedicated co-branded landing page on RisingRootsInitiative.org.
- Featured business content plus recurring digital recognition throughout the partnership year.
- Year-end impact summary.
Presenting Sponsor
- Exclusive “Rising Roots Initiative, presented by [Your Brand]” recognition across agreed organization materials.
- Named sponsorship of the Junior Roots Clinic series and one agreed Rising Roots program pillar as programs are funded and launched.
- Highest-priority logo placement across applicable youth-program materials, signage, and partner web presence.
- Custom matchday and community activation opportunities, subject to venue approval, available space, and the written agreement.
- Dedicated co-branded landing page and partnership announcement.
- Custom annual community activation designed jointly around the sponsor’s goals.
- Scheduled strategy meetings with Rising Roots leadership and any negotiated category exclusivity defined in the written agreement.
- Year-end impact summary.
Named program opportunities.
For businesses that want their support directly associated with a specific community outcome, Rising Roots offers named program opportunities at higher partnership levels or through standalone multi-year commitments.
[Brand] Junior Roots Clinics
Season-long naming support for free pre-match Junior Roots Clinics for ages 5–12, with agreed clinic, matchday, and digital recognition.
[Brand] Scholarship Support
Help build future support for registration fees, equipment, and travel. Naming activates when funding, eligibility, and application systems are established and launched.
[Brand] Transportation Access
Help develop future bus-pass, ride-coordination, and related access support. Naming activates as the program is funded and launched.
[Brand] Community Access Partnership
Underwrite equipment, family resources, community events, or another agreed access initiative with scope and recognition tailored to the actual project.
Community access is the centerpiece.
Before Capital City Roots FC home matches, Rising Roots uses the matchday environment to create a free youth experience. Depending on partnership level, businesses can be integrated into the clinic, on-site activation, family engagement, public-address recognition, giveaways, and digital recap content.
Brand integration tied directly to the youth experience.
Sponsor tent, samples, demonstrations, giveaways, or family engagement, subject to venue approval and available event space.
Public-address and event recognition where available and permitted by the venue.
Social recaps, sponsor features, and co-branded content that extend beyond the event.
Partnership does not have to be a check.
Rising Roots can structure meaningful recognition around approved in-kind contributions that directly support programming and events.
Four conversations. One clear partnership.
Intro CallWe learn about your business, goals, audience, and what meaningful community involvement looks like to you.
Tailored ProposalWe match you to a partnership level and build activation ideas around your brand.
AgreementBenefits, timing, recognition, and deliverables are documented in a straightforward written agreement.
KickoffYour partnership is announced, branding begins, and the first activation is placed on the calendar.
Roots don’t grow alone.
Tell us what your business wants to accomplish in the community. We’ll build the partnership around that conversation.